Services/Profile Builder for Individuals
The Importance of Your LinkedIn Profile
Your LinkedIn Profile is the cornerstone of your ability to attract qualified people and opportunities. It also projects your leadership among peers, colleagues, employees and other stakeholders. By default, parts of your Profile are visible to 60 million LinkedIn members (as of Q2 2010), a highly qualified audience. Moreover, if you decide to use the LinkedIn's "Public Profile" feature, LinkedIn will open up the parts of your Profile you select to search engines, so you can be accessible to over two billion Internet users.
During the past two years, the LinkedIn Profile has transformed itself from a relatively static form to a full-blown interactive executive platform. Moreover, quality of interaction will always trump content in its ability to attract people to you. Profile Builder addresses content (text) and interactivity (how you use your Profile's interactive features to discreetly attract attention from the right people).
The Elements of Excellent Profiles
Here are the core design principles we follow when building profiles for individuals, groups and companies. Profile components:
Are congruent with goals
Balance promotion with privacy
We guide you in striking the balance between promoting yourself and utilizing discretion. Based on your strategy and style, we include information in the appropriate parts of the Profile, so you will have options with what information you show to what people.
Enhance search findability
LinkedIn is a community of highly professional, global leaders, and Profiles are searchable. Moreover, if you use the public Profile, you will be found by the world's search engines. EGLI provides two levels of search findability in your Profile as detailed below.
Leverage Account Settings
Synchronizing Account Settings with the components of your Profile is the basis of promoting yourself appropriately while maintaining the level of discretion you wish. The Account Settings give you granular control over what information is displayed under what circumstances and to what groups of LinkedIn members and people at large. We mentor you in how the controls work, and we suggest combinations that achieve the balance you wish.
Increase credibility with Recommendations
Recommendations also appear as part of your LinkedIn Profile. They are endorsements from other LinkedIn members. We do not write endorsements for our clients, but we do write Recommendation requests, and we mentor you in writing and using them. This service includes five requests and templates and techniques you can use to request others.
Using Interactive Features to Increase Stature and Network Quality
Now each LinkedIn member as an "Activity Stream" that integrates his/her interactions on LinkedIn, and broadcasts them to your network by default: whom you've connected to, your status visibilities, your trips, your presentations, groups activity, answers activity, etc. This is the foundation of generating opportunities for yourself, but few LinkedIn members know how to use the activity stream effectively. We guide you in creating a few simple templates that make it easy and are completely customized to your goals. This is can serve to make you more effective in your current role while increasing new opportunities.
Profile Builder Process
Profile Preparation Service Options
Profile Builder Services currently have three levels of service, but we will be glad to customize them for teams or groups. Each higher level of service contains the services of prior level(s).
When designed well, your LinkedIn Profile becomes a magnet for the people and opportunities you want to attract